Viral Loops & Network Effects: Engineering Growth Into Your Product
Design products that grow themselves by mastering viral mechanics, referral loops, and network effects.
About this course idea
This video course reveals the product design and growth hacking strategies behind viral products like Slack, Dropbox, and Airbnb. Marketers learn to identify viral opportunities in their products, design referral mechanics, and create network effects that generate exponential growth at minimal acquisition cost.
Target audience
Growth marketers, product marketers, and acquisition specialists looking to reduce customer acquisition costs through product virality
What makes it unique
Teaches product design from a marketer's perspective, focusing on how to architect virality into products rather than just promote them after launch
Suggested modules
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